Editor’s Note: May 06, 2019
Côte d’Ivoire is betting big on tourism
Côte d’Ivoire has approached the African Development Bank forsupport in raising $5.8bn to finance an ambitious tourism development plan.
The country hopes to join the likes of South Africa, Kenya and Egypt as one of Africa’s leading tourist destinations by 2025 through investment in infrastructure and capacity. This includes a new airport, the development of its 500km coastline, the training of 230,000 workers, and a new convention centre.
It’s a good idea.
Africa’s tourism sector is buzzing. According to the World Tourism Organization international arrivals on the continent rose 8.6% in 2017 to 62.7m – the fastest globally – bringing in $37.3bn in receipts. In Kenya arrivals jumped 37.3% in 2018.
Fueling this is growing demand from traditional source markets like Europe, and Asia – particularly China.
Now is the time for positioning if countries hope to take advantage of this growth.
Côte d’Ivoire is showing foresight by betting big on the sector. If the plan gets funded, and is properly executed, the pay-off could be considerable.
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